Business Operations & Technology Research 2026

What problems should technology solve next?

Share the operational challenges, information gaps and system limitations affecting your organisation. Your experience will help reveal where meaningful improvements are most needed.

6 short sectionsNo product pitchContact details optional

Step 1 of 617% complete

About youYour professional context

This helps compare challenges across different roles and organisations.

Your role

Industry (optional)

Organisation size (optional)

Country or region (optional)

Years in leadership or decision-making roles

Business painWhere work gets difficult

What are the three biggest operational or organisational challenges you face today? Include examples if possible.

Which areas create the most friction? (optional)

What information, approvals or updates do you repeatedly have to chase?

What is the biggest bottleneck preventing your organisation or team from moving faster?

Information & systemsHow work happens today

Which systems or tools are most important to your work?

Where do systems, teams or information fail to connect effectively? (optional)

What frustrates you about the software you currently use?

Your roleQuestions relevant to your responsibilities

Choose your role in Step 1 to personalise this section.

Deep diveYour number-one problem

If you could solve only one business problem this year, what would it be?

How often does it occur? (optional)

How severe is its impact? (optional)

Estimated time lost each month

Primary business impact

What have you already tried, and why has it not fully worked?

Future & follow-upWhat a valuable solution would change

What should business software be able to do that it cannot do well today? (optional)

Where, if anywhere, could AI or greater automation create meaningful value in your work?

How comfortable would you be delegating defined tasks to a secure digital colleague, with human oversight?

What evidence or outcome would justify paying for a solution to your number-one problem?

Who would normally approve this type of purchase?

Likely annual investment, if the value were proven

Would you be open to a 20-minute follow-up conversation? (optional)

Yes No Maybe

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What problems should technology solve next?

Research questionnaire

Thank you for sharing your perspective.